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General FAQ

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Market Entry  

New websites for new markets take time to develop.

A showcase is a very simple and cost-effective way to start your sales efforts in a new market. In addition to the geographic component of a showcase, the multilingual aspect provides you an easy way to reach out in different languages. Joining regional Showcase Central communities will further enhance visibility in your new market.

Your showcase can be your website while your larger, more complex website is in development. A standard URL such as can point to your showcase until you are ready to have your complete website go in to production. After your regular website is in production, your showcase can supplement your website with a URL such as Since a corporate website and a showcase serve different purposes and complement each other, this is a good way to start the process.

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