Use Multiple Showcases and Form a Community  

If you have a product or service that can be used in different ways, consider creating multiple showcases.

Each showcase should have a specific message for a specific type of use. Group all of the showcases in a showcase community and use the "related showcase" function to introduce the other showcases to watchers.

With the related showcases in place, you can use the newsletter from one showcase to send out information and put ads for your other showcases in the newsletter. 

This will work particularly well for facilities that have multiple groups using their premises for different functions.