Video of the week/month  

One way to bring traffic back to your showcase is to provide a "Video of the Week" or "Video of the Month". 

Here are some suggestions on how to make it work:

• Only show one video of the week on your showcase at at time. Store the rest using an account on YouTube which is linked to your showcase. As your YouTube videos get more popular, so will your showcase and your product/service.
• Be consistent. Don't miss a week. It might be a good idea to create a few videos in advance that you can put up on those weeks that you are too busy to make one.
• Tell watchers what the next video of the week will be in the watcher tab
• Provide a summary of the video of the week in your newsletter and send out the newsletter a day or two after you have uploaded the video
• Use Facebook and Twitter to let people know when the video goes up and to tell them a day or two before it changes
• Provide a description of the video on your blog and link your showcase to the blog post