Search Engines  

Search Engines are probably the number one way that people will find your showcase. 

When creating your showcase you should choose keywords and key phrases that people will commonly use to find out about your company products and services. By putting these keywords and phrases in the headline and in the other textual information you will improve the SEO information.

Some of this information should also appear on your corporate website, but it should not copy that site word-for-word. The showcase gives a single message about current campaigns or events, however some of the background information given will refer to the corporate website for this to work best.

You should also link to your corporate websites to your showcase and vice versa.